About our logo
Our logo is designed to reflect both the tradition of yoga, as well as a unique Aotearoa perspective along with the special bicultural basis of our country’s heritage. While relatively simple in appearance, it contains elements to reflect both the roots and history of yoga, together with what is unique about Aotearoa.
Three key design elements:
(1) The colours
The colours of red and black and white reflect elements from the NZ Maori Flag
(2) The Lotus flower
The lotus flower is an ancient and polyvalent symbol in many Asian cultures and often represented in Yoga graphics. Within the lotus, the white leaf represents purity and devotion, and the red representing ascension, enlightenment, or rebirth.
(3) The Whare
The whare (house) which the lotus is included in plays a role to both pay homage to the ‘home’ of yoga, as well as representing a place were learning and/or meetings others takes place.
The Yoga New Zealand whanau (extended family), includes both the Hauora Yoga Conference, as well as the Yoga Lunchbox. Both of which share elements of the Yoga New Zealand logo, each with their own unique perspective on it: